Today, vulnerable populations continue to experience relentless disparities in the most meaningful measures of economic well-being, including equal wages, job benefits, and career growth opportunities.
GLOBAL BLACK ECONOMIC FORUM elevates and advocates for Black and marginalized communities worldwide through thought leadership, international summits, workplace training, leadership development, and policy advocacy. Their mission: to come together to usher in a dynamic and equitable future for all.
When it comes to economic justice, there is no room for uncertainty. Our power lives in our boldness. The logo mark represents the explosive nature of GBEF's mission and is as flexible as the brand needs it to be. The mark symbolizes a sudden burst of light that happens when we call for help or bring attention to something we cannot ignore. This burst also reflects gradual expansion — of ideas, of perspectives, of action.
The Helvetica typeface is democratic and utilitarian, while the tight leading and kerning denote unity, urgency, and impact. Paired with the hyper-focused color palette of piercing yellow and active black, the brand identity highlights the immediate issues at hand and a new path forward.
CREDITS
Brand strategy: Dear Future
Project management: Dear Future
Creative direction: Guy Featherstone
Motion: Ji Park (Dear Future)
3D: STHLM Ripper
Fonts: Helvetica by Monotype, Victor Serif by Kometa
